PROJECT

Marketing and Analytics for Conner Prairie’s Shear Fun event

MY ROLE

• Analytics

• Email Marketing

KEY RESULTS

• Festival attendance increased 142% from previous year (979 to 2,365).

• On-site membership sales increased 119%.

WHAT I DID

Boosted pageviews and attendance by analyzing data

• After looking at Google Analytics, I saw that our “Shear Fun” event webpage was not performing well.

• I had the idea to create an email blast.

• Webpage went from 35th most-viewed to 7th most-viewed after email send.

• Event attendance increased 142%.

Here is the email I created

• I wrote all the copy and built the email using Salesforce Email Studio.