Analytics report showing success of digital marketing efforts
At Conner Prairie, I saw that our “Shear Fun” event webpage was not performing well. I took the initiative and suggested we put more effort behind our marketing campaign, including an email blast and social media posts. I gathered the data from Google Analytics and designed the report.
The major highlights included:
The Shear Fun webpage went from being the 35th most seen in early April to 7th most seen in late April due to our efforts.
Event attendance went up 142% from the previous year.
Conner Prairie doubled its membership sales vs. the previous year.
Analytics report for Conner Prairie Board
I pulled data from Google Analytics and put together this report for Conner Prairie board members. It shows the demographics of our digital users, and also illustrated our successes as it pertained to selling out all of the museum’s holiday events.
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Monthly digital marketing report
After gathering data from Google Analytics, I created a monthly report for Conner Prairie that helped us analyze our digital marketing efforts.
View the report >