Event Attendance Increases 80%
PROJECT
Content Strategy and Marketing for Conner Prairie’s Festival of Machines event
MY ROLE
SEO
Email Marketing
Webpage Content Strategy
Information Architecture
KEY RESULTS
Festival attendance increased 80% from previous year (6,213 to 11,183).
282 memberships were sold at festival.
Event helps Conner Prairie record its highest annual general attendance in its 80-year history (428,602 attendees in 2017).
WHAT I DID
Event Webpage
The previous year’s webpage didn’t have much information on it, so I added detail-rich content that was good for SEO.
This webpage got 13,578 pageviews in the month leading up to the event, second only to the homepage.
Organic search was the main way users reached this page.
Email Marketing
I wrote all the copy and built the email using Salesforce Email Studio.
The email had a 22% open rate, and a 2.8% click-through rate.